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Trademark Registration & Protection Services | Savlana Init
Trademark · Overview

Trademark Services — Register It, Defend It, Keep It.

From filing a fresh application to defending it through objection, opposition, and hearings, and renewing it every 10 years — we handle the full lifecycle of a trademark.

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A trademark is one of the few business assets that can genuinely last forever — a registration under the Trade Marks Act, 1999 is valid for 10 years and renewable indefinitely, unlike a patent which eventually expires. But getting there, and staying there, involves several distinct procedural stages: filing the application with the right class and specification, responding to any examination objection the Registrar raises, defending against third-party opposition if the mark is contested after publication, appearing at a hearing where required, and — years later — renewing the registration or, if a conflict arises, seeking rectification or filing an infringement notice against unauthorised use.

Each of these stages has its own procedural deadlines and requirements, and missing one — a 30-day objection response window, a renewal date, an opposition counter-statement deadline — can mean losing the application or the registration itself, regardless of how strong the underlying mark is. We track these deadlines and handle each stage as part of a continuous engagement rather than a one-off filing.

This page indexes our trademark services — Registration, Objection, Certificate, Opposition, Hearing, Rectification, Infringement Notice, Renewal, and Transfer. Each has its own detailed page; start with whichever stage your mark is currently at.

Our Trademark Services

Trademark Registration

Search, class selection, and filing of a fresh trademark application with the Trade Marks Registry.

Trademark Objection Response

Drafting and filing the response to an examination report objection raised by the Registrar.

Trademark Certificate Follow-Up

Tracking the application through to registration and obtaining the certificate of registration.

Trademark Opposition Defence

Filing the counter-statement and evidence defending a mark against third-party opposition.

Trademark Hearing Representation

Preparing for and representing the applicant at Registry show-cause or opposition hearings.

Trademark Rectification

Filing rectification applications to correct, cancel, or challenge an existing register entry.

Infringement Notice Drafting

Drafting cease-and-desist notices against unauthorised use of a registered trademark.

Trademark Renewal & Transfer

Renewal filing before expiry and assignment/transfer of trademark ownership.

Our Process

1

Mark & Stage Assessment

We identify what stage your trademark matter is at — fresh filing, pending objection, opposition, or a post-registration event.

2

Search & Strategy (for new filings)

A prior-art trademark search and class/specification strategy are prepared before any fresh application.

3

Filing or Response Drafting

The relevant filing — application, objection response, opposition counter-statement, or rectification petition — is drafted and submitted.

4

Hearing & Follow-Up

Where a hearing is scheduled, we prepare and represent the matter; otherwise we track the application through to disposal.

5

Post-Registration Compliance

Once registered, the mark is placed on our renewal tracking calendar, with transfer/rectification handled as events arise.

Why It Matters

Every stage of the trademark lifecycle handled by one team, not fragmented across filings
Deadlines for objection response, opposition, and renewal tracked proactively
Class and specification strategy assessed up front to reduce objection risk
Hearing preparation and representation included, not left to the applicant
Renewal reminders set well ahead of the 10-year expiry date
Infringement notices drafted to protect the mark once it's registered
Rectification and transfer handled as post-registration events arise
Clear guidance on which stage your specific matter needs next

Frequently Asked Questions

If the application faces no objection or opposition, registration can be completed in under a year from filing; but a contested application — with an examination objection, opposition, or hearing — can take considerably longer depending on Registry workload and how each stage is contested.
A trademark registration is valid for 10 years from the date of filing/registration, but it can be renewed indefinitely in 10-year cycles as long as renewal is filed before or shortly after each expiry, so a well-maintained mark can effectively last forever.
If the examination report objection isn't responded to within the stipulated period (commonly 30 days, extendable in some cases), the application is treated as abandoned, and the process would need to start over with a fresh filing.
An objection is raised by the Registrar during examination, before the mark is published, based on issues like similarity to existing marks or descriptiveness. Opposition is filed by a third party after the mark is published in the Trade Marks Journal, within the opposition window, on grounds that the opponent believes the mark shouldn't be registered.
Yes, through an assignment — trademark ownership can be transferred with or without the underlying business goodwill, recorded with the Registry so the new owner is reflected on record. See our Trademark Transfer page for the process.
The standard first step is a cease-and-desist infringement notice putting the infringer on formal notice, often followed by further legal action if the unauthorised use continues — see our Infringement Notice page for how we approach this.

Not sure what stage your trademark matter is at?

Tell us where things stand — new filing, pending objection, opposition, or renewal — and we'll take it from there.