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Trademark Transfer & Assignment Services | Savlana Init
Trademark · Transfer

Trademark Transfer — Ownership Changed, Properly Recorded.

A trademark sale, business transfer, or restructuring isn't complete until the new owner is formally recorded with the Registry. We handle the assignment deed and the filing.

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Trademark ownership can be transferred through assignment — with the underlying business goodwill (as part of a business sale) or without it (assignment 'in gross', which has some restrictions to prevent public confusion). An assignment is executed through a deed setting out the mark(s) being transferred, the consideration, and the effective date, and must be recorded with the Trade Marks Registry through a TM-P application to be legally effective against third parties and reflected on the public Register.

For buyers, transfer isn't just a paperwork exercise — it's worth confirming the mark's registration is current (renewed, not opposed or under rectification), that there are no existing licenses or encumbrances that would survive the transfer, and that the assignment properly covers all classes and related marks intended to be included in the deal.

We draft the assignment deed, conduct the due diligence a buyer needs before completing the transfer, and file the recordal with the Registry so the new owner is formally reflected on record.

Our Transfer Services

Assignment Deed Drafting

Drafting the trademark assignment deed setting out the mark(s), consideration, and transfer terms.

Assignment With/Without Goodwill Advisory

Advising on whether the transfer is structured with the underlying business goodwill or as an assignment in gross.

Buyer-Side Due Diligence

Verifying the mark's registration status, renewal currency, and any existing licenses or encumbrances before completion.

Registry Recordal (TM-P) Filing

Filing the assignment recordal application with the Trade Marks Registry to update the registered proprietor.

Multi-Mark Portfolio Transfer

Coordinating the transfer of an entire trademark portfolio as part of a larger business or brand sale.

Merger/Restructuring-Linked Transfer

Handling trademark ownership transfer as part of a broader corporate merger, demerger, or restructuring.

Transfer Public Notice (where required)

Handling any public notice requirement associated with certain categories of assignment.

Post-Transfer Certificate Update

Confirming the updated registration certificate/Register entry reflects the new registered proprietor.

Our Process

1

Transfer Structure Advisory

We advise on whether the transfer should be with or without goodwill, and confirm the scope of marks being transferred.

2

Due Diligence (Buyer Side)

Registration status, renewal currency, and existing encumbrances are verified before the deal is completed.

3

Assignment Deed Drafting & Execution

The assignment deed is drafted and executed by both parties reflecting the agreed terms.

4

Registry Recordal Filing

A TM-P application is filed with the Registry to record the change of proprietor.

5

Confirmation of Updated Register Entry

We confirm the Register and certificate now reflect the new owner once recordal is processed.

Why It Matters

Assignment deed drafted precisely, covering the right marks and terms
Buyer-side due diligence catches renewal or encumbrance issues before completion
Registry recordal filed so the transfer is legally effective against third parties
Portfolio transfers coordinated together rather than mark by mark
Trademark transfer aligned with any broader corporate restructuring
Public notice requirements handled where applicable to the transfer type
Updated Register entry confirmed rather than assumed
Reduces risk of a transfer being challenged later due to incomplete recordal

Frequently Asked Questions

A private deed transfers ownership between the parties, but for the transfer to be effective against third parties and reflected on the public Register, it must also be recorded with the Trade Marks Registry through a TM-P recordal application.
Assignment with goodwill transfers the mark along with the associated business reputation, typically as part of a business sale. Assignment without goodwill ('in gross') transfers just the mark itself, and is subject to restrictions designed to prevent public confusion, since the mark could otherwise end up used in a misleading way.
At minimum: that the registration is current and properly renewed, whether the mark is subject to any pending opposition or rectification proceeding, whether there are existing licenses that would survive the transfer, and that the scope of classes/marks in the deal matches what's actually being registered and transferred.
Yes, a single assignment deed can cover multiple marks, and the Registry recordal can be filed to reflect the transfer across the portfolio, which is more efficient than handling each mark as a separate transaction.
Not automatically in the way the Register is concerned — even where a merger or acquisition transfers the underlying business, the trademark's registered proprietor still needs to be formally updated through a Registry recordal reflecting the change.
Processing time varies with Registry workload and how complete the filed documentation is, but recordal should be filed promptly after the assignment deed is executed to avoid a gap between the actual transfer and its formal recognition on the Register.

Buying, selling, or restructuring a trademark's ownership?

We'll draft the assignment deed, run the buyer-side checks if needed, and file the Registry recordal.